Run time: 02:30 minutes (Click here for a transcription of the video.)
Survey confidentiality is very important, especially when we ask people to share feedback on the culture of their workplace. This video reviews the Brand Integrity Living the Brand Assessment confidentiality promise.
Your company wants to accurately measure cultural progress over time, and the honest feedback of employees is the best way to get that information. To make sure employees are comfortable being honest, Brand Integrity has an ironclad standard for keeping scores confidential.
Brand Integrity never associates responses with individual people. Scores are always shared as an average by group. Groups must consist of five or more people in order for the responses to appear as a group score. The average of what just a few people scored (fewer than five) might feel too revealing, so it is our company policy to not do it. All responses count toward overall scores.
With that said, tracking participation is vitally important to getting the most helpful data. Knowing who has and who hasn’t taken the assessment helps managers support and encourage high participation so the company has the most accurate and helpful data.
That means we DO share who has or has not taken the assessment. However, we do not know how those people answered the questions.
Our business depends on us standing by our confidentiality promise. In fact, if a client leader was to ask for information on who said what, we would say no.
We would rather lose one client than break a promise made to all our clients and their employees. Our business depends on it—it’s something we take very seriously, and it’s nonnegotiable.
- Individual responses are 100% confidential. Scores are only displayed for groups of five or more.
- Participation is tracked so we can see who has or hasn't take the survey.