What is the Engaged Index®?
The Engaged Index measures a group’s commitment and motivation to act in the best interest of your company. Measuring the Engaged Index over time helps an organization track incremental change that leads to significant results.
What is a good score?
It’s easy to get emotional over a low (or high) score. But keep in mind that a single number cannot provide the whole story of your company’s current reality. Ask yourself, what else might be influencing this score: economic factors, industry fluctuations, market conditions, etc.? The most important takeaway from the Engaged Index is not the number, but the opportunity it provides managers to converse with their people to gain perspective and get everyone focused on future success.
Managers are already challenged to hold important conversations with their people. Focusing too much on one score can hinder a manager’s ability to discuss and collaborate with their team about the brand and culture your company is striving to achieve.
Finally, culture can’t be imposed on people. Culture develops based on earned trust, one social interaction at a time. Managers earn trust by mastering a few skills/habits for reminding the workforce about the desired experience, which includes collaborating on assessment results. Equipping your managers to hold conversations with their teams about the results and hone their leadership skills are more important than hitting a certain Engaged Index score.
For more information on how to collaborate on and share assessment results with your team, review the following resources:
- Reasons to Collaborate on Results video
- Living the Brand Assessment e-Learning course
- Survey Dashboard Walk-through video
How do I measure how my company is doing?
It isn’t about reaching one final number that qualifies a company as “engaged.” Rather, the Engaged Index works as a check-in for how engaged a company’s workforce is at any given period of time. Think of it as an indication of the overall “health” of your company’s culture. Like taking your blood pressure at an annual check-up, the Engaged Index score provides a pulse for that moment in time and can be used to measure against in the future. Most clients use the Engaged Index as an internal benchmark to set goals for improvement at the company, department, or other group level.
Many Brand Integrity clients ask, “How does our Engaged Index score compare to other clients?” While we certainly understand the desire for benchmarking, it is important to recognize the risks in comparing to other companies, even within your industry. If your scores are higher than others, complacency is a danger: “We’re doing so well. Do we really need to worry about this anymore?” And if scores are lower, you might get discouraged: “We're working so hard at this. Why are we not doing better?” Either way, you can lose focus on what is most important—stimulating conversations between managers and their teams about successes and opportunities for improvement.
The Engaged Index is calculated as a net score on a scale from -100 to 100. This is the spectrum:
Strive for earning an Engaged Index in the top quadrant of scores (getting “in the green”). Once a baseline is established for the entire company, resist the temptation to mark efforts as complete. The best companies are concerned with staying on top. Hone your efforts on sustaining that level of engagement. Drill down into the Engaged Index for different departments, divisions, locations, etc., to uncover areas to improve. One feature of the Living the Brand Assessment (and Engaged Index) is its ability to highlight successes and bring known and unknown opportunities to the surface.
As the Engaged Index increases, you can see your team become better aligned and more productive. Your efforts are helping to create the environment for a workforce that is more motivated and committed to acting in the best interest of the company, which will clearly show up on your bottom line.
For more information, watch this short video on how to interpret the Engaged Index score.